160 How Narrative Drives Movements

PolicyCast
14/04/2017 31 min Episodio 93
160 How Narrative Drives Movements

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Episode Synopsis

Senior Lecturer Marshall Ganz describes the essential role of storytelling in leadership and organizing. He explains how skilled campaigners leverage the public narrative to their advantage by appealing first to the heart, and then the mind, and cites recent examples from both sides of the aisle.

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