In the third episode of Policy Driven, co-hosts Mark and Tom sit down with Kevin Hiney, Communications Director at Airlines for Europe (A4E), to unpack the art—and challenge—of communicating complex policy in Brussels. From aviation emissions to regulatory roadmaps, Kevin reflects on what it takes to make industry messages resonate with EU policymakers, the media, and the broader public.The conversation examines how trust, timing, and clarity influence effective policy communications within the EU bubble. Kevin also shares insights into navigating political sensitivities, aligning with broader sustainability narratives, and the evolving role of communicators in an era of fast-moving regulation and public scrutiny.

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