E-commerce penetration accelerated greatly due to the coronavirus and now retailers are having to balance these new consumer expectations with long-term profitability. There are a few major fulfillment methods being implemented across the retail sector, but which is the best? Who will win out in the long run? Rick Watson is the founder and CEO of RMW Commerce Consulting based in New York City where he consults retailers on e-commerce operations. Rick joins episode 5 of Point of Sale to detail the different fulfillment strategies, break down what goes into choosing a certain method, and how smaller retailers should approach the arm's race between Amazon, Walmart and Target.
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