It doesn’t matter the genre of your podcast; storytelling is a valuable way to engage listeners and grow your audience. In our own podcast, we’ve shared stories about our biggest work mistakes, discussed how as co-hosts and business partners we met years ago, and several other things that still support our business and entrepreneur genres. Your story generally needs to follow the three-act story arc. This means a beginning to set it up, build up to the confrontation, and the ultimate ending. Fun fact, Standford researchers have found people remember stories better than any other kind of information. This is a good way to make a lasting impression. 

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