You have a podcast. You have a website. These are two key pieces to your podcast platform, but in general, they are typically one-way communication paths. Your audience may be able to leave a comment, but they aren’t that likely to see a reply, nor have the ability to deep dive into a discussion with you or other listeners. By creating a Facebook group, you are giving your audience the ability to build a community around your podcast. As you release new episodes, you can direct listeners to your group where timely episode-based discussion topics are posted. This gives your audience a way to connect with your content and one another in a more meaningful way. 

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