You need to create your own buzz when you release a new podcast into the world. Host a Facebook Livestream launch party, have several blog posts lined up and ready to release the same week, plan a multi-episode go live, and do all you can to drive online engagement. There’s nothing wrong with running a Facebook or Instagram ad to get a few more eyes on your show. The first few weeks, and especially the first few days, are critical to your long-term success. Be your own biggest advocate and let everyone know what you’ve created, and promote, promote, promote. 

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