The Intro is the first thing someone is going to hear when they tune in to your podcast. These can evolve over time but should be soundbite worthy. Introduce the show, your topic, and your guest if there is one appearing. You can even work in a clip of the show if there is a good one-liner that will hook your audience. Your outros may also evolve over time. At a minimum, make sure they are consistent and contain a call to action. Something like: thanks for tuning in, be sure to subscribe on Apple Podcasts and Spotify to be notified of future episodes and let us know what you thought of this week’s show by visiting our Facebook group. Don’t forget to set up and mention your Facebook group by name. 

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