Don’t confuse show notes with episode notes. Show notes are associated with your entire podcast series. Episode notes are detailed notes about a specific episode within your series. Distributors, such as Apple, provide up to four-thousand characters for episode notes. But on average, most episodes have around two-hundred-and-fifty-six-character length descriptions. Episode notes can describe what is discussed in a particular episode, share a bit about a guest in attendance and provide useful links referenced in the episode. Well-crafted notes should also have search engine optimization in mind as they will help your episodes appear in front of potential listeners searching for topics just like yours.

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