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Listen "The Art of Unfocused Focus | Pete McPherson | Ep 47"
Episode Synopsis
Burnout, hustle, and grind – these words often define entrepreneurship. But it's time to rethink our strategy for success. Launching a new project or business should fuel your energy, not drain it.
Virginia welcomes Pete McPherson, founder of Do You Even Blog, and creator of many YouTube channels, blogs, and SAAS products for entrepreneurs. Forging a career path outside traditional norms, Pete shares the highs and lows of tackling projects, the benefits of starting a podcast, how he’s navigated several pivots, his intentionally unfocused business strategy, and why he champions methodically removing friction from your life based on your personality and what drives you.
Pete mentions his Enneagram number. Find yours using this free resource: https://www.truity.com/test/enneagram-personality-test
Have you ever taken the time to rank and rate the tasks you do each day based on the amount of energy required of you, the amount of time you spend, the benefit of the task, and whether the task moves you closer to the person you want to be?
2 Rules Pete lives by:
Don’t start projects that don’t have an end date.
Don’t do things that don’t meet an “acceptable” weighted score (up to discretion) of 3 criteria - money-making potential, energy requirement, love for the process
Finding Focus
(00:29:55) Living Your Best Life Now
(00:40:16) Creating Balance in Content Creation and Productivity
(00:47:26) Understanding Three Levels of Focus
(00:55:16) Three Big Reasons Everyone Needs a Podcast
"I can actually be like 90% of my dream person. Who do I want to be? I could be that person now. I don't have to wait until I make millions. I don't have to wait until my kids are out of the house, in college. I don't have to wait for a bunch of these things. I can do it now.” - Pete McPherson
That Podcast ROI Tracker we mentioned? It's here: https://podcastabundance.com/roi-tracker/
Connect with guest, Pete McPherson:
Website – Do You Even Blog
Website – Pete McPherson
Podcast – Do You Even Blog
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
LinkedIn
Instagram
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Virginia welcomes Pete McPherson, founder of Do You Even Blog, and creator of many YouTube channels, blogs, and SAAS products for entrepreneurs. Forging a career path outside traditional norms, Pete shares the highs and lows of tackling projects, the benefits of starting a podcast, how he’s navigated several pivots, his intentionally unfocused business strategy, and why he champions methodically removing friction from your life based on your personality and what drives you.
Pete mentions his Enneagram number. Find yours using this free resource: https://www.truity.com/test/enneagram-personality-test
Have you ever taken the time to rank and rate the tasks you do each day based on the amount of energy required of you, the amount of time you spend, the benefit of the task, and whether the task moves you closer to the person you want to be?
2 Rules Pete lives by:
Don’t start projects that don’t have an end date.
Don’t do things that don’t meet an “acceptable” weighted score (up to discretion) of 3 criteria - money-making potential, energy requirement, love for the process
Finding Focus
(00:29:55) Living Your Best Life Now
(00:40:16) Creating Balance in Content Creation and Productivity
(00:47:26) Understanding Three Levels of Focus
(00:55:16) Three Big Reasons Everyone Needs a Podcast
"I can actually be like 90% of my dream person. Who do I want to be? I could be that person now. I don't have to wait until I make millions. I don't have to wait until my kids are out of the house, in college. I don't have to wait for a bunch of these things. I can do it now.” - Pete McPherson
That Podcast ROI Tracker we mentioned? It's here: https://podcastabundance.com/roi-tracker/
Connect with guest, Pete McPherson:
Website – Do You Even Blog
Website – Pete McPherson
Podcast – Do You Even Blog
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
More episodes of the podcast Podcasting for Financial Professionals
Creating Your Own Ripple Effect with Podcasting and Infinite Banking | Chris Miles | Ep 73
04/09/2025
Podcasting Strategy to Attract Premium Clients, Not Just for Visibility | Ann Carden | Ep 72
21/08/2025
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