➡️ Are you looking to grow your business and connect with your audience in a meaningful way?  In this episode, we explore the world of ethical marketing and how it can transform your podcast and business practices. I'm joined by Chrysa Sto, a seasoned podcast consultant and manager for ethical and eco-conscious service businesses. Chrysa shares her insights on implementing ethical marketing principles in podcasting and beyond. What is Ethical Marketing? Discover the core principles of ethical marketing: Transparency in your campaigns and communications Putting your audience's needs first Avoiding pushy or manipulative tactics Learn why these principles are crucial for building trust and long-term relationships with your listeners and customers. Implementing Ethical Marketing in Your Podcast Chrysa offers practical tips for integrating ethical marketing into your podcast, including: Crafting thoughtful ad placements Creating authentic, value-driven content Using clear, honest language in your promotions  Ethical Marketing Challenges and Solutions We discuss common ethical marketing challenges podcasters face and provide actionable solutions: Balancing promotion with valuable content Avoiding misleading "live" workshop claims Crafting genuine, non-pushy sales messages  Key Takeaways for Ethical Podcast Marketing Be transparent: Clearly communicate what your audience can expect Prioritise human connection: Focus on building relationships over quick sales Use AI responsibly: Ensure AI-generated content aligns with your authentic voice  By embracing these ethical marketing principles, you'll create a podcast that not only grows your business but also genuinely serves your audience.  Connect with Chrysa:  https://chrysastoiloudi.com/ https://www.linkedin.com/in/chrysasto/ If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

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