Ep. 4 – How UX Researchers Shape the Future of Play with Nik Blach, Rob Aseron & Vivek Bhaskaran

Podcast Series – Happy Market Research
18/06/2025
Ep. 4 – How UX Researchers Shape the Future of Play with Nik Blach, Rob Aseron & Vivek Bhaskaran

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Episode Synopsis

Discover how UX research transforms game development. Dan Fleetwood talks with experts from Epic Games, Zynga, and QuestionPro about using player insights, surveys, and behavioral data to drive innovation and strategy in gaming.
The post Ep. 4 – How UX Researchers Shape the Future of Play with Nik Blach, Rob Aseron & Vivek Bhaskaran first appeared on Happy Market Research.

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