Some people still don’t understand the true value of a well-trained salesperson, but when one of the largest banks in the country doesn’t get it, that’s really disappointing. . A slick ad, a bold new café concept, and then a tagline that undercuts the very profession designed to protect customers from costly mistakes does not sit well with me!.

In this quick, five-minute Pocket Sized Pep Talk, I’ll unpack why Capital One’s “Ready to help you; not sell you” message is more harmful than helpful. You’ll hear why dismissing sales isn’t just a branding misstep; it’s a dangerous misunderstanding of what trusted professionals actually do.

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