We’re often told to “find the right words” if we want to make an impact. But what if the words aren’t the problem?

In this quick, six-minute Pocket Sized Pep Talk, I'll share with you the surprising origin of my book Why People Don’t Believe You. It's a journey that started not in a boardroom, but in a church basement with a group of job seekers. Along the way, he explores a lesson many communicators and creators learn the hard way: that being believable is about how you say something, not just what you say, and that trying to create something “for everyone” usually ends up helping no one.

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