In this episode of the Player Engage podcast, host Greg Posner and guest Erik Ashby, Senior Director and Head of Product Research at Helpshift, delve into the evolving landscape of gaming technology and player experiences. They kick off the discussion with the buzz around GDC, sharing their excitement for the event and the latest trends in the gaming industry. Erik, with his extensive background at Microsoft and Helpshift, brings a wealth of knowledge to the table, particularly in the realm of AI and its integration into customer service, as highlighted by the recent developments at Klarna.The conversation then shifts to the future of gaming, exploring the dynamics of games as a service, the impact of subscription models, and the potential shift in gaming experiences with the rise of personal screens within homes. They also tackle the contentious issue of walled gardens in the tech industry, focusing on the Epic vs. Apple lawsuit and its implications for app marketplaces and consumer choice.Key takeaways from this episode include: The transformative role of AI in customer service and its potential to redefine the industry. The shifting trends in gaming consumption, from big screens to personal devices. The ongoing battle between open ecosystems and walled gardens, with a spotlight on the Epic vs. Apple case.zIUbf1MpWT7MtXoGoOjf

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