Player: Engage Podcast: Live from GDC with Bertrand Bodson, CEO of Keywords Studios!Welcome to a special live episode of the Player: Engage Podcast, where host Greg sits down with Bertrand Bodson, the CEO of Keywords, at the Game Developers Conference (GDC). Bertrand shares his journey from aspiring tennis player to leading a major player in the gaming industry, his insights on AI, and the entrepreneurial spirit that drives Keywords.Episode Highlights: Bertrand's diverse background from Boston Consulting Group to Amazon, and his role in bringing technology to healthcare at Novartis. The energy and excitement of GDC and the gaming industry's potential for innovation. Bertrand's aspirations as a young man and his path to becoming a key figure in the gaming world. The parallels between developing AAA games and bringing new drugs to market. Keywords' approach to AI and ethical considerations in its deployment. The importance of human expertise in an increasingly tech-driven industry. Keywords' balance of autonomy and cohesion among its studios. The gaming industry's resilience and the opportunities ahead in 2024. Keywords' role in supporting the industry's growth and the concept of "Imagine More."Quickfire Round with Bertrand: Breakfast routine: Cereal and fruit. Go-to drink: Martini or Diet Coke. Last game played: Eleven on VR. Recent book: Fiction by Alan Cumming. Favorite Tennis Open: Wimbledon.Connect with Keywords and Bertrand: Keywords Studios Website Keywords on LinkedIn Bertrand on LinkedIn

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