In this episode of Player Driven, Greg talks with Joe Pace, VP at ASICS Ventures, about the company’s surprising leap into virtual reality with DISC, a brand-new competitive sport built for Meta Quest. They explore what it means to build community before code, how fitness and gaming are converging, and what studios can learn from a 70-year-old brand embracing LiveOps. If you're thinking about building something new — or building it differently — this episode is for you.Timestamps: 02:00 – Why ASICS is getting into gaming (and why now) 06:00 – The DISC origin story: air hockey meets VR 16:30 – Why they launched on Discord before they launched the game 21:00 – Surprising lessons from the VR community 38:00 – What’s next: arcade mode, cosmetics, and social scalingGuest Bio:Joe Pace is the VP at ASICS Ventures, where he leads new product strategy across emerging digital platforms. Previously at Runkeeper, LL Bean, and Legendary Entertainment, Joe’s work spans fitness, technology, and innovation. LinkedInKey Topics: VR game development Community-first strategy Meta Quest platform Fitness and gamification LiveOps in non-traditional gaming studios Social dynamics in VR ASICS’s innovation model Building new sports for virtual platformsRelevant Links: disc.asics.comCredits:Hosted by Greg Posner, founder of Player Driven — a podcast about the business of games and how smart people scale them.

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