Using Amazon Brand Analytics, brand registered sellers can take a deep dive into customer purchasing behavior using the three sections Amazon Search Terms, Item Comparison, and Demographics.



Amazon Search Term Section




With this feature, you are able to discover what products are winning the most clicks and conversions on search terms.
This gives you the ability to, assess the impact of your marketing campaigns by monitoring different trends happening on Amazon.
With this tool, you are also able to look up specific keywords and see how the keywords in your niche are making an impact.




Item Comparison Section




With this feature, you are able to gain insight on products most frequently viewed together with your products.
Using this feature you can perform a competitor analysis and brainstorm ways to beat your competitors!




Demographics




With this feature, you are able to gain insights into your customers currently purchasing your products on Amazon.
The demographic information includes age, household income, education, gender, and marital information.

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