A Very Lengthy Swedish Introduction: Hype, Storytelling, and the Question of Entrepreneurial Allies

03/08/2021 13 min

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Episode Synopsis


This bonus content is a reading from Platypus, the CASTAC Blog. The full post by Angela VandenBroek can be read at https://blog.castac.org/2021/08/a-very-lengthy-swedish-introduction-hype-storytelling-and-the-question-of-entrepreneurial-allies/. About the post: Hype storytelling permeates entrepreneurial spaces, from startup mission statements and investor pitches to marketing campaigns and exciting conversations over coffee. Unfortunately, the foregrounding of VC-friendly hype stories in entrepreneurial education has erased other forms of hype storytelling from discourse on what hype is and what it is for.

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