Make your SWOT analysis more than a tick-box exercise.In this episode of Plan, Do, Grow, Christine Brown from Future Excel takes a fresh look at the classic SWOT tool and shows how it can actually drive better planning, sharper decision-making, and clearer priorities for your organisation.You’ll learn how to:Set a clear focus for your SWOTAsk the right questions to dig deeper into each quadrantInvolve the right people to capture diverse insightsSpot useful connections between your strengths, weaknesses, opportunities and threatsUse your SWOT to inform business planning, goal setting, and risk managementWhether you’re planning a new project, preparing a funding bid, or refreshing your organisational strategy, this episode gives you practical ways to bring your SWOT to life.🎧 Listen in and take your analysis beyond the post-it notes.

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