Nobody likes to be sold to, but everyone likes to buy! Professional salespeople get a bad rap due to the animosity people have developed toward sales.  However, sales is an honorable profession and is the lifeline of any business. The craft of sales is not about pushing your products and services but, about actually learning your prospect's problems and facilitating solutions to make their life easier. Sales need not be pushy at all. It's about winning your prospect's trust, turning them into a customer and maintaining that trust to enjoy the relationship while also having them as your repeat customer, as we shall learn from this episode.

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