A Quick Guide to Migrate from Universal Analytics to Google Analytics 4 (GA4)

28/06/2022 1 min

Listen "A Quick Guide to Migrate from Universal Analytics to Google Analytics 4 (GA4)"

Episode Synopsis

Last year Google released the biggest ever upgrade from Universal  Analytics that was originally launched in 2012.

The new upgrade,
has  surprised many as Google is using a new naming  convention.  Though  Universal Analytics had major updates in the past  like Global Site Tags  and Google Tag manager, the release of GA4 is  considered to be the  biggest move by the search engine giant.  This  change is much needed,  with exponential growth in mobile applications in  the last 8 years.   Google realized the need to unify the experience  between Website +  Application to provide accurate data for Google  Analytics users.  Also,  the recent privacy policies over cookies on user  tracking, needed the  new analytics tool to be compliant.

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