Dave Chaffey is an augmented reality expert and a Partner of Immertia.io, a startup specializing in implementing AR for customer experience and product packaging. He has an extensive career in digital marketing and entrepreneurship. He also offers his talents as a professional speaker and thought leader, with over 10 years as the Digital Expert for Channel 7's Kochie's Business Builders TV show. In this episode… Augmented Reality is an often overlooked field with incredible potential. While Virtual Reality has taken much of the spotlight, AR is both viable and currently practical. The technology has been rapidly developed and is already being effectively utilized. So, what should you know about the burgeoning tech? In this episode of the Pixel Retentive Podcast, Carl Cleanthes sits down with Dave Chaffey of Immertia.io to discuss Augmented Reality and how to use it properly.

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