ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "EP 3 — The Rapha fanboy club"
#rapha #branding #design On this episode of pixel and pop, we share our passion for cycling and discuss how companies like Rapha and Nike have used impeccable storytelling and branding to become synonymous with excellence. They are the gold standard and we’re emotionally invested. 0:00 Intro 1:35 Strava or it didn't happen 3:02 Specialized Brand Security 5:45 Bike tech 8:29 Climbing the Alps 9:57 Crashing on the Alps 13:05 Touring the city 14:12 Coffee 15:55 Rapha 21:56 Storytelling 28:17 More than the brand 32:31 Doing it at scale 35:58 Wealthsimple 40:05 Timing is everything 45:04 Brand blinders 48:11 AirBnb building trust 53:11 Emotional resonance 55:01 Creating emotional moments 57:56 Nike 1:07:42 Perception management 1:10:40 Employer brand 1:13:22 Getting started with branding
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