The Retail Media Revolution with Paul J. Stafford

17/03/2025 45 min Episodio 1
The Retail Media Revolution with Paul J. Stafford

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Episode Synopsis

Retail media is evolving rapidly, but how do you build a successful retail media network? In this episode, Paul J. Stafford, Head of Retail Media at Superdrug, shares his journey from PepsiCo to Superdrug, the challenges of launching a retail media function, and the future of data-driven advertising.