Optimising the Unoptimisable: SEO’s AI Adventure with Daniel Liddle

24/09/2025 38 min Episodio 7
Optimising the Unoptimisable: SEO’s AI Adventure with Daniel Liddle

Listen "Optimising the Unoptimisable: SEO’s AI Adventure with Daniel Liddle"

Episode Synopsis

What does SEO success really look like in the age of AI?In this episode, Dan Liddle, Senior SEO Director at iCrossing UK, joins us to break down what’s changed - and what hasn’t - in search. From navigating ChatGPT to redefining value in content, Dan shares sharp, honest insights on how brands can stay visible, relevant, and measurable.