From Local to Global: Adapting Your Brand for International Success

03/09/2024 10 min Temporada 1 Episodio 5

Listen "From Local to Global: Adapting Your Brand for International Success"

Episode Synopsis

Welcome to Pivot with Samantha J. Best! In this episode, we discuss the essential steps for shifting your brand's messaging from local markets to a global stage. Learn how to understand cultural nuances, adapt your messaging, and leverage digital tools for international reach—all while maintaining consistency and authenticity.

Key takeaways include:

How to identify and adapt to cultural differences.
Examples of successful brand pivots from Grace Kennedy and Massy Stores.
The importance of storytelling in global communication.


Looking to take your brand global? Sign up for Samantha’s exclusive training sessions here.
Stay tuned, and keep pivoting!