We pitch the startup "AdsGency," a proposed Autonomous Growth Platform designed to solve the systemic flaws within the digital advertising industry. The central argument is that current digital advertising practices are subject to an immense "Waste Tax," consisting of inefficiency, fraud, and opaque attribution models, which siphons billions of dollars away from advertisers. AdsGency plans to eliminate this waste by capitalizing on the inflection point created by the death of the third-party cookie and the rise of advanced AI. The platform features three core pillars—a Causal Measurement Core for scientific attribution, a Generative Creative AI for perpetual optimization, and Autonomous Ad Operations Agents—all working to replace traditional, manual, and misaligned agency models with a software-driven solution aimed initially at high-growth direct-to-consumer (DTC) brands. The proposed business model is disruptive, tying payment to provable, incremental revenue rather than simply media spend.

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