Resources mentioned:
jenerationacademy.com/challengeTired of being told that pitching is all you need to succeed in PR?
In this week’s Pitching Powerhouse Podcast episode, we’re calling BS.
Between economic curveballs and the AI tidal wave crashing into our industry, pitching alone ain’t gonna cut it anymore.
If you’re feeling the pressure—clients pulling back, budgets shifting, the ground constantly moving beneath you—you are SO not alone. And more importantly…you don’t have to just “ride it out.”
In this episode, I’m breaking down 5 must-have skills every PR pro needs to not just survive—but thrive—in 2025 and beyond.
What I Cover: 

00:00 Navigating the PR Landscape in 2025
04:14 Essential Skills for PR Professionals
21:38 Building Resilience in Uncertain Times
28:51 Leveraging AI in PR
33:34 Path to Profitability Challenge

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