“Make content personal for consumers. That’s what folks are really interested in. They want to be educated and engaged. We really want to try to serve up that blockbuster content that we think is going to be compelling for folks to help them make good decisions.” — Joy Corso----------Episode Timestamps:*(2:00) - How Joy got started in Demand Gen *(3:30) - What Vonage is and what it means to be CMO *(5:30) - The Trust Tree & Joy’s demand gen strategy *(8:30) - Who Vonage is selling to*(9:45) - Org structure for Joy’s marketing team*(12:25) - The Playbook - Joy’s most uncuttable budget items*(17:00) - Joys non-digital channels for marketing (day-to-day) *(18:30) - How to market to developers *(21:40) - What Joy is most likely to cut in the coming years *(23:35) - Joy’s favorite campaign *(26:40) - How Joy views Vonage’s website*(30:00) - Joy’s favorite/most convertible aspect of Vonage’s website*(35:20) - Quick Hits SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more. LinksConnect with Joy on LinkedIn Follow Joy on TwitterFollow Ian on TwitterConnect with Ian on LinkedInwww.caspianstudios.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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