This episode features an interview with Micheline Nijmeh, CMO at JFrog. JFrog is redefining the way developers are building, securing, managing, and distributing software updates. Micheline brings over 20 years of technology marketing experience -  leading and implementing successful global marketing strategies at high-growth software companies. On this episode Micheline shares her insights into why organic marketing pulls in better quality leads, the importance of educating your customer, and why your website is the face your company.---There's an old saying, the content is king and there's a reason for it. Organic search is all about content, same with paid search, but organic much more so, and the nurture you’re building to get them to engage with you. - Micheline Nijmeh, CMO, JFrog---Episode Timestamps:*(03:01) - Micheline’s role at JFrog*(03:24) - Segment: Trust Tree*(10:16) - Segment: The Playbook*(10:43) - Balancing organic over paid *(15:03) - Why organic draws in better quality leads *(25:23) - Why your website is the face of your company*(28:16) - Segment: The Dust Up*(30:15) - Segment: Quick Hits---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksConnect with Micheline on LinkedInConnect with Ian on LinkedInLearn more about JFrogwww.caspianstudios.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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