Chris talks through what he believes are the elements required to build a strong plan, no matter what your plan is for. There is no perfect plan, so don't wait to execute or take action and be stuck in the planning phase waiting for the perfect plan. clear destination but bite-sized steps to get there. be flexible with your plan. understand mitigating options. he talks about Andy Frisella's idea of a production pivot - where you are feeling stuck and need to reset and refocus on something productive - this needs to not necessarily be part of your plan, but part of your toolbox and how you implement and carry out plans. talks about identifying the biggest area of opportunity to start to build a plan and doing so using a SWOT analysis.

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