On this episode of the Phoenix Prosperity Podcast with Tim Fergestad, branding expert Emily Soccorsy shares how true connection happens when brands lead with authenticity. Emily is the co-founder of Root + River, a brand strategy and content firm that helps leaders uncover the soul of their brand and communicate it with clarity.
Emily’s journey began as a journalist, where she honed the skill of asking deep questions and uncovering the real story. Over the years, she transitioned into PR, corporate communications, and eventually co-founding her own firm. Along the way, she developed her philosophy of intrinsic branding — the belief that a brand is not a made-up character or slogan, but the lived expression of what an organization truly believes.
 
 
--------------------------------------------- Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!

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