Explore the true differences between viral and mainstream hits. Climb the hill of chart-toppers, from social media sensations to radio's familiar favorites, and understand what makes them tick, how they are similar, different, and sometimes the same.
Learn the recipe behind the explosive nature of viral hits and what it is about those catchy songs that, in a matter of hours, can skyrocket to fame across social platforms, capturing eyes, ears, and attention. Are they just a flash in the pan or a revolutionary change in music discovery and consumption?
Hear the secret sauce of mainstream hits - the tracks that rule airwaves, TV shows, and movies, built on a foundation of traditional media, promotional strategies, and marketing budgets. How important are they? Is there still a place for them in a 'scroll-heavy world?' Are they still effective, or do they suffer from overexposure and lack of targeting precision?
How do these hits impact content creators, broadcasters, and marketers? From viral content shaping brand visibility to mainstream hits fostering brand loyalty, Phil dissects both approaches' strengths and strategies and their performance and pitfalls.
Whether you're a music lover, content creator, or marketing maven, this episode offers valuable insights into the ever-evolving music, marketing, and media industry.

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