In today's episode, we interview Harsha Sheelam, our first guest from India. Harsha is a PhD candidate, published author of children's books and juvenile fiction, business owner, social worker, and business graduate. She shares her story of how her career path developed and how she decided to go do her PhD, as well as the various topics she has been researching from her overall perspective of a marketing researcher.Looking at the various topics Harsha has researched, we learn more about the methods that she has used so far: action research, and quantitative methods. We also hear from her literature recommendations on qualitative methods. Then, we learn more about the structure of the PhD program at IFHE University in India, and how far Harsha is on her PhD journey.We also learn about Harsha's award-winning paper on superheroes, and what helped her achieve this success, and what she has learned so far on her PhD journey. We wrap up the interview by looking at Harsha's best advice for PhD students, the impact of COVID-19 on her PhD, how she sets boundaries to her work, and what a day in the life looks like for her.ReferencesEditorial ArticlesA Study on Marketing Strategies for Self-Published Authors through Online PlatformsA study on the market and competitor analysis for hospitality industry Cleaning chemicals usage for house keeping with special reference to hospitality industry: a study Rural Marketing Scenario in India -The Online Village Ahead | Harsha Sheelam (2020)Tutorial in CR: Process Theorization in Cultural Consumer Research by Giesler and ThompsonAlternative ways of seeking Knowledge in Consumer Research by Hudson and Ozanne

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