Thought leaders for years have told people what to do. They write books, shoot videos, give speeches, and create online training programs. Consultants on the other hand do all of the heavy lifting for their clients, implementing the solutions. But what if the key to creating more value for your customers/clients – and for your business – requires a different type of solution?In this episode, I share three categories of support you can provide your clients:Tell me - tell people what to doEnable me - give them the tools so that they can do it on their ownDo it for me - implement the solution for your clientAs you will hear, the "enable me" category might be the one with the greatest value to your clients and to your business.
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