Listen "Positioning "
Episode Synopsis
"Don't neglect your brand positioning. Your ability to reach and significantly impact your audience hinges on establishing the right positioning for your brand."
-- Bernard Kelvin Clive
"What does your brand represent in the minds of your target audience?"
-- Bernard Kelvin Clive
"What does your brand represent in the minds of your target audience?"
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.