James Frost, creative strategist and director, returns to Personable as a two-time guest. From photographing for Complex and Hypebeast to relaunching his own app Buzz - which hit 30,000 downloads in 50 days and 2.6 million social impressions - James is shaping the future of culture at the intersection of fashion, music, and tech.With experience across media, brand campaigns for Adidas and Jägermeister, and mentoring 1,700+ young creatives worldwide, James blends creativity with sharp digital strategy. He’s grown TikTok accounts past 4 million views, Instagram projects past 1 million impressions, and even scaled a client from 250 to 13K followers in eight weeks. In this episode, James shares his social media blueprint for 2025, why community beats algorithms, and how to build something that people want to talk about.In this episode, James Frost discusses:◽️ Social media hacks for 2025: hooks, algorithms & repeatable content◽️ Building Buzz from guerrilla marketing to App Store top charts◽️ Lessons from working with Complex, Hypebeast, Wonderland, and Clash◽️ Mentorship: helping 1,700+ creatives break into the industry◽️ Defining success, happiness, and legacy at 2300:00 Intro00:32 Meeting James Frost: From Creative Director to Entrepreneur02:11 What is Buzz and Why Relaunch It?04:12 App Store Strategy: 30K Downloads in 50 Days06:39 Working with Developers & the Role of AI08:36 Funding Yourself Without Investors11:47 Breaking Into the Creative Industry12:57 Mentorship: 27 Cohorts, 1700+ Students16:10 Outreach & Networking Hacks19:40 Pressure to Take a Traditional Path?21:37 Reverse Engineering Goals23:16 Social Media Blueprint: Hooks, Editing & Retention29:37 Case Study: Turning Events Into Viral TikToks32:49 Community Impact: Opening Doors for Others38:40 Evergreen vs. Expiring Content42:56 Editing Workflow: From Idea to TikTok in 20 Minutes50:28 Overcoming Fear of Filming in Public53:35 Scaling Content Production Efficiently59:31 Camera Presence & Authentic Charisma1:01:22 Building Buzz as a Brand, Not Just a Tech Tool1:05:21 Monetization: Placements & Partnerships1:07:27 Legacy: Tech x Culture at Scale1:08:49 What’s Next: Expanding Beyond London1:11:22 One Takeaway for Creators 📌 ResourcesJames Frost:◽️ Instagram: https://www.instagram.com/jamesfrost02/?hl=en◽️ TikTok: https://www.tiktok.com/@shotbyjames◽️ LinkedIn: https://www.linkedin.com/in/james-frost-9251851a2/Harvey Bracken-Smith:◽️ LinkedIn: linkedin.com/in/harveybracken-smith◽️ Instagram: instagram.com/harveybsmith◽️ X (Twitter): x.com/harveybsmith_Personable Podcast:◽️ Instagram: instagram.com/personable.podcast◽️ LinkedIn: linkedin.com/company/personablepodcast◽️ TikTok: tiktok.com/@personableclips◽️ Spotify: open.spotify.com/show/7JOTYDER6m2FDrlhop4api◽️ Apple Podcasts: podcasts.apple.com/us/podcast/personable/id1671640111Additional:◽️ The Draft (Sign up): thedraft.io◽️ Fundraising: justgiving.com/crowdfunding/LouLouRacefoiundation?utm_term=PvByaxmdnPersonable is a podcast dedicated to helping listeners become the best they can be by learning from the world’s best in their respective fields. This mission is inspired by my mother, Louise, who encouraged me to become the best version of myself before she passed away from cancer in 2023.This content is for informational and entertainment purposes only and is not financial advice. Always consult a qualified financial advisor before making investment decisions. Investing involves risks, and past performance is not indicative of future results.Support the show

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