Deanna Filippo, a visionary creative director, shares her journey from designing for Allure and Victoria’s Secret to pioneering iconic beauty visuals and building a luxury lifestyle brand.Deanna Filippo, a pioneering creative director, has carved a bold path in design, evolving from crafting visuals for Allure and CosmoGirl to inventing tactile "blobs and smears" inspired by beauty, texture, and emotion. Her work, shaping brands like Victoria’s Secret, blends art and desire. In this episode, Filippo shares overcoming early struggles, mastering digital design, and valuing collaboration. She discusses balancing creativity with profit, launching a luxury lifestyle brand with makeup bags and decor, making beauty vibrant and accessible.Deanna Filippo Discusses: ◽️ Digital design transformed her creative process ◽️ Evoking emotion elevates beauty visuals ◽️ "Blobs and smears" reflect texture and desire ◽️ Luxury brand blends exclusivity with accessibility ◽️ Collaboration fueled success at Allure, beyond-⏱ Timestamps00:00 Intro00:45 Why design? Deanna’s early inspirations01:20 Sketching beauty products in high school03:10 Breaking into magazines during recession04:25 Early hustle: 80-hour Allure weeks06:50 Collaboration drives creative success08:40 First Allure role: Key lessons10:55 Navigating high-pressure magazine demands12:35 Thriving in competitive design world14:15 From paste-ups to digital design16:40 Evoking emotion in beauty visuals19:25 Building consumer trust through design22:10 What makes exceptional designers24:45 Misconceptions about Deanna’s perfectionism27:20 Perfectionism as a creative hurdle30:05 Networking with top beauty brands33:15 Emotional impact of design work36:30 “Blobs and smears”: Beauty innovation39:50 Vibrant visuals spark consumer desire42:25 Dynamics of client-designer relationships45:40 Victoria’s Secret, CosmoGirl brand work48:55 Launching luxury lifestyle brand51:20 Makeup bags sell out rapidly54:35 Scaling luxury with quality control57:50 Exclusivity shapes brand pricing1:00:45 Legacy as designer and entrepreneur1:03:10 Future products: Bags, decor expansion1:06:25 Takeaway: Risk-taking fuels success1:09:15 Design and business insights shared1:11:30 Outro📌 ResourcesDeanna Filippo:◽️ Instagram: https://www.instagram.com/deanna.filippo/◽️ Website: https://deannafilippo.com/◽️ LinkedIn: https://www.linkedin.com/in/deanna-filippo-309a9168 ◽️ Home Decor Brand: https://davidstesnerarthouse.com/Harvey Bracken-Smith:◽️ LinkedIn: linkedin.com/in/harveybracken-smith◽️ Instagram: instagram.com/harveybsmith◽️ X (Twitter): x.com/harveybsmith_Personable Podcast:◽️ Instagram: instagram.com/personable.podcast◽️ LinkedIn: linkedin.com/company/personablepodcast◽️ TikTok: tiktok.com/@personableclips◽️ Spotify: open.spotify.com/show/7JOTYDER6m2FDrlhop4api◽️ Apple Podcasts: podcasts.apple.com/us/podcast/personable/id1671640111Additional:◽️ The Draft (Sign up): thedraft.io◽️ Fundraising: justgiving.com/crowdfunding/LouLouRacefoiundation?utm_term=PvByaxmdnPersonable is a podcast dedicated to helping listeners become the best they can be by learning from the world’s best in their respective fields. This mission is inspired by my mother, Louise, who encouraged me to become the best version of myself before she passed away from cancer in 2023.This content is for informational and entertainment purposes only and is not financial advice. Always consult a qualified financial advisor before making investment decisions. Investing involves risks, and past performance is not indicative of fuSupport the show

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