Join host Joe Addona in this episode of Performance Marketing Minds as he sits down with Joe Higgins, VP Business Development and Partners, and an expert in the world of search arbitrage.In this episode, they’ll dive into how search has evolved significantly over the years and why delivering quality traffic has become more critical than ever.They’ll also discuss the challenges newcomers face in a crowded and competitive market, the impact of shifting compliance mandates, and the importance of adapting to a constantly changing industry landscape.Tune in!

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