Join our host Joe Addona in this episode of Performance Marketing Minds featuring Eric Schechter, Co-Founder at GiddyUp.In this episode, Eric shares his journey that led to founding GiddyUp with a group of buddies and eventually evolving the full scope of the business through the acquisition of Grommet.They’ll talk about the importance of trust in e-commerce and business leadership, how to leverage storytelling to elevate branding, and identifying the key metrics that drive success in our crazy industry. So, without further ado, let’s jump into conversation!

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