The Formula for Selling Anything

Performance Marketer
29/01/2025 38 min Episodio 128
The Formula for Selling Anything

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Episode Synopsis

This episode reveals a versatile model for building successful lead generation offers, surveys, and sales funnels. We explore how understanding customer disbeliefs, wants, and needs can help you overcome resistance and close more deals.Timeline00:00 - Perfect Survey Method: Real Estate Case Study03:31 - Understanding the Realtor's Perspective07:26 - Essential Questions for Offer Creation11:12 - Differentiating Real Estate Agents14:08 - Understanding Seller Motivations18:14 - Using Quick Fixes as Entry Points22:39 - Case Studies: Chiropractor and Dentist Approaches25:50 - Building Consumer Trust29:20 - Leveraging Survey Psychology34:47 - Continuing Education and Community Building

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