When does music do socio-culture damage? It isn't a concept we're typically aware of, but the modern advent of newer technology and forms of media combined with its speed of distribution creates a situation where, with a mere roll of the dice, distributed media could actually do socio-cultural harm. What really happened when McDonald's spun out an ad campaign using "Down by the Riverside?" We discuss specific examples of how harm is done both on a socio-cultural basis and on an individual basis, and we also examine the opposite phenomenon: when music can actually fortify a preexisting concept or ideal. Should we be more aware of the implications of our actions with art, or should we work with the understanding that misinterpretations will be better solved down the road?

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