In this episode, Art and Sue are joined by Drew McLellan, CEO of Agency Management Institute (AMI).  Drew literally co-wrote the book on Selling with Authority and talks about how to apply the same concepts used to attract right-fit clients to attracting right-fit candidates. 

The power of knowing exactly what you do and who you do it for
Making the connection between brand and culture
How to attract the right people and repel the wrong ones

 Drew was kind enough to provide a tool (Click Here) he uses with his clients to help narrow focus, specify what you do and who you do it for, and start selling with authority to attract the right people.  If you need additional resources to attract right-fit candidates, STM can help.  Simply reply to this email with TELL ME MORE and we’ll be in touch.

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