In our latest podcast, Sue was joined by Karley Cunningham of Big Bold Brand to talk about differentiation – both from a company/product/service perspective and from an employer perspective.  Listen in to hear what Karley had to say about:
·         Looking internally to define what makes you unique and special
·         Defining the language that you use when you talk about your brand
·         Interweaving branding and culture
·         Getting started in defining your differentiators
·         Documenting, communicating, and taking action
·         Being authentic and sticking to your truth
 
Karley has provided her Surefire Audit as a resource for our listeners.  You can download your copy of the audit and guide at www.bigboldbrand/surefireaudit.  Do you need to work out the kinks in your culture or employer brand?  STM can help.  Contact us for a complimentary consultation.

Ver todos los episodios