Introducing Sidney & Declan. They founded outdoor clothing brand Fera - a love letter to the British outdoors. Founded in 2022, each capsule celebrates different outdoor culture, from fly fishing to country pubs and outdoor cooking.  Their collections are made up of hard-wearing canvas gilets, sherpa fleeces, field shirts and double knee trousers - bringing a rugged, hardworking and boxy style back to the UK outdoor scene. And while outwear has become dominated by highly technical over-engineered gear, Fera, by contrast, position themselves as an outdoors lifestyle brand offering us a more down-to-earth approach to nature.  In this episode, we talk about the origin story that led to the creation of Fera, the pair's thirst for adventure and raising money in a tough environment. Go wild.  

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