Connor from Cardinal Marketing is back!Starting today, Connor will return every quarter to share his wisdom on everything he has learned about social media marketing in the equestrian world.Today we cover:Hashtags are not as useful as they used to be.How to build a syndicate of equestrian businesses to exponentially expand your brand across social media channels.The risks of building your business on Facebook - if you are banned, your business will collapse overnight!Our hope is that we can take the leg work out of social media marketing for you all, so you can tune in here once a quarter, learn some new strategies and apply them rather than having to go out and try million different things yourselves with time you don’t have.If you want to contact Connor - visiting his Pegasus page here and shoot him a message! 🐴 This episode is brought to you by Pegasus. Pegasus is the game-changer horse shows have been waiting for. It’s the first modern, cloud-based platform built just for equestrian events—free to use, no contracts, and ready for any discipline, anywhere. From fast entries to real-time results, Pegasus makes shows run smoother for organizers and easier for riders to stay informed and on schedule. Check it out at www.thepegasus.app To stay up to date with the latest from Pegasus, head to LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

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