Simon Barbato is the founder of Mr. B & Friends, which has been going for 17 years and has a major client base such as Lego and Intercontinental Hotel Group. What do you do when your biggest client industry grinds to a halt?It’s 2004. And after news of a SARS outbreak across Asia. That’s exactly what happened to Simon's first business. Without knowing how long it would last, would his business survive?He had 10 people to support with dramatically reduced revenue. He was burning cash at an alarming rate. For him to continue, he knew would bankrupt himself. In this episode, Simon talks through his options in this moment, and the timeline that he gave himself before he had to pull the plug. We discussHis thought process and mindset at this timeThe importance of resourcing and having a broader perspectiveHis learnings from what was a very new situation at the timeTune in as Simon shares how he planned to save the business and what his final actions were. More from James: Connect with James on LinkedIn or at peer-effect.com

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