Today I'm joined by Pablo A. Ruz Salmones who is the founder of X Eleva Group in Mexico which combines business consulting and tech development. They’ve grown internationally, won lots of awards and are entirely self-fundedWe speak about being true to yourself and building something people will fall in love withKey Learnings:Patience is a necessary virtue for an entrepreneur. Build what you truly want to build.Doing the right thing will lead to greater long term successBe true to yourself and bring your personal self into businessA successful tech project considers both business objectives and cultural valuesMore from James: Connect with James on LinkedIn or at peer-effect.com

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