Lewis Kemp is the founder and CEO of Lightbulb Media, a creative performance agency based in Manchester. They've generated over £100 million in revenue for brands across the UK, US and Europe. You might also know him for his fluff-free business and marketing advice, with some Northern humour thrown in! In this episode, we delve into: The power of authenticity and embracing your unique personality– especially if you’re in marketingHow founders can differentiate themselves in crowded markets by shedding their assumptions and listening to what their customers 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 wantLessons learned in creating a healthy work-life balance, as well as some practical strategies for foundersFor further insights and inspiration, follow Lewis on LinkedIn and see how Lightbulb Media is making waves in the marketing world with its innovative strategies and real results.More from James: Connect with James on LinkedIn or at peer-effect.com

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