**Audio episode with pauses taken out**Wyatt peaks with Brian Wiles, a podcast host and entrepreneur, about his shift from corporate life to entrepreneurship and his podcasting journey. They discuss common podcasting pitfalls, success metrics, emphasizing self-promotion, content creation, and cross-platform strategies. Brian shares insights on production time, monetization challenges, and using podcasts for business promotion. The conversation also covers anchor questions for interviews, starting a podcast, and balancing athletics with business, highlighting lessons from building a company.Takeaways Define success metrics for podcasts upfront. Passion can drive the corporate-to-entrepreneurship transition. An MBA offers finance and networking benefits. Podcasting boosts thought leadership and brand visibility. Engagement matters more than downloads. Consistency builds audiences; cross-platform sharing boosts reach. Self-promotion is key for entrepreneurs. Quality editing enhances listener experience. Podcasting fosters business connections. Niche markets aid monetization. Anchor questions streamline interviews; target audiences are essential. Starting a podcast needs a unique voice and persistence. Business ventures take time and money; no shortcuts exist. Extra content and community-building deepen engagement.

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